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In the last year discus world in Italy has been in ferment as ever before.

Such dynamics have caused deep changes in the commercial sector suggesting a “different” qualitative standard of the sold product at every level.

This change derives from the different perception of the product taking into consideration by the end user, who, more and more, decides the commercial choices.

The passionate user wishes to know, appreciate the true quality, the aptitude to analyze the product in an objective and critical way. Instead is in continuous decrease the importance attribution of the "purely sciolistic” factors often based exclusively on confused, induced, contrasting and approximate information coming from the web.

It increases the need of comparison with outer realities and the desire to understand which are the dynamics that rule the import fluxes in Italy and part of Europe regarding that product which by many is considered “on average poor”.

It also grows the consciousness that beyond the Alps, there exist different realities that could and should be “exploited” at best.

Therefore, it increases the need to create serious synergies and comparisons on a parity level with other European and International realities.

At present in Italy it is increasing the wish to meet, discuss, talk, and getting involved.

For instance, it must be considered the flowering of green houses and cultivation of different proportions and ambitions in the whole domestic territory.

Napoli Aquatica originates from the wish to encourage this revival, from our convincement that this is the right moment to improve the cultural/organizational level of this hobby… and even more.

Also from the ambitious willingness to create a valid aggregation point among passionates and strenghten/reconstitute the generality of the confidence principle among these and the operators of the sector.

From the necessity to create a place where the passionates could interact clearly in “favorable environmental" circumstances with traders and wholesalers.

From the need to create a showcase for young commercial, hobby and semi-professional realities that characterize this “environment” in this late period.

To tighten the relationships of confidence and knowledge among large sectorial realities and end user or small and medium traders.

It originates, because in Europe there is only one great moment of aggregation, being far, it keeps out a large slice of (too many) interested and passionate people that are necessarily excluded.

This is our purpose... Napoli Aquatica 2010

Aggregation, Entertainment, Passion, Interchange, Opportunity, Development of shared ideas and Business.

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